In the 20th century Madame Tussauds’ role began to change.
Thanks to the rapid growth of both popular tabloid press and public literacy,
information about current events was easily acquired. The attraction gradually,
therefore, became less a source of direct news, than a commentary on popular
celebrity. It also came through some major upheavals, surviving near
destruction by fire (1925), earthquake (1931) and World War II ‘Blitz’ bombing
(1940.) Today, Madame Tussauds is bigger and better than ever, combining its
diverse history with the relentless glamour, intrigue and infamy of 21st
century celebrity.
Some of Madame Tussauds’ original work and earliest relics
are still on display in London, including the death masks she was forced to
make during the French Revolution and the Guillotine that beheaded Marie
Antoinette. Guests can also marvel at probably the earliest example of
animatronics –‘Sleeping Beauty’, a breathing likeness of Louis XV’s sleeping
mistress Madame du Barry sculpted in 1763, is the attraction’s oldest figure on
display.
And then there are the more contemporary, more interactive
stars. From Brad Pitt, with his squeezable bum, to Kate Moss, alongside whom
you can pose for the cover of a glossy fashion mag, the biggest names in
entertainment, sport and politics are all dazzlingly represented; authentic down
to the very last eye lash….
Finger On The Pulse
Madame Tussauds continues regularly to add figures that
reflect contemporary public opinion and celebrity popularity – Bollywood kings
like Shah Rukh Khan; Hollywood sirens such as Nicole Kidman; pop idols Timberlake
and Minogue. The attraction also continues to expand globally with established
international branches in New York, Hong Kong, Las Vegas, Shanghai, Amsterdam
and Washington DC soon to be joined by new outlets in Berlin (July 2008) and
Hollywood (2009) – all with the same rich mix of interaction, authenticity and
local appeal.
A visit to Madame Tussauds is essential – where else can you
savour two centuries of fame and notoriety, and tell the great and good exactly
what you think of them? It’ll be your most famous day out ever!
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